Category: Marketing
Category Added in a WPeMatico Campaign
75% of top brands fall victim to fraud in Google Search Ads
Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either.
Google conversational experience rolls out to all UK and US advertisers
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
No changes were made to Google Search, this is just a reporting change.
Google confirms a search ranking bug where sites disappear from search results over the weekend
“We’re aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer be seeing its effects,” a Google spokesperson told Search Engine Land.
LinkedIn launches sponsored articles
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.
Google rolls out new Performance Max guide and updates several others
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here’s how SGE could transform PPC marketing.
Webinar: An SEO memorial service by Cynthia Ramsaran
A fond farewell to things that don’t matter anymore.
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