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Posted in Core update google Google Algorithm Updates Google: SEO Marketing SEO

Google March 2024 core update rollout is now complete

The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

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Posted in google Marketing PPC

Google Search revenue increases 14% YoY to $46 billion

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.

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Posted in google Marketing PPC SEO

Head of Google Search demands urgency as growth slows

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

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Posted in Facebook google Instagram Marketing Meta SEO

Meta AI adds Google Search results

Meta AI

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

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Posted in google Google Ads Marketing PPC

Google Chrome IP masking could radically impact search advertising

Data privacy with Google colours

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

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Posted in Content google Marketing SEO

Writing people-first content: A process and template

Writing people-first content: A process and template

A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

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Posted in Artificial Intelligence Optimization (AIO) google Marketing SEO

Google CEO on the evolution of Search and SGE

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
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Posted in google Marketing Paid Social PPC

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
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Posted in google Google Ads Marketing Paid Social PPC

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
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Posted in google Marketing Paid Social PPC

Google ‘considering Hubspot acquisition’

The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Continue Reading Google ‘considering Hubspot acquisition’