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Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.

The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.

Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search.

It can go live at Google I/O in May but likely not on queries with ads.

A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.

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