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Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.

Google issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search.

It can go live at Google I/O in May but likely not on queries with ads.

A Google spokesperson confirmed that the update was a ‘definitional change’ and would not affect performance metrics.

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.

To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.

Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.

Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.

Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.

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