Category: google
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Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Google’s search results are dominated by big brands. SEOs for smaller sites are complaining. It’s like 2003 all over again.
Reminder: New Google Search reputation abuse policy starts soon

Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Google adds 6 new AI features for Performance Max

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Number of concerns over Google Privacy Sandbox grow to 111

The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.
Google March 2024 core update rollout is now complete

The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google Search revenue increases 14% YoY to $46 billion

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.
Head of Google Search demands urgency as growth slows

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.
Meta AI adds Google Search results

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Google Chrome IP masking could radically impact search advertising

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Writing people-first content: A process and template

A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

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