Author: Lionel Poizner

Posted in Marketing SEO

TW-BERT: End-to-end query term weighting and the future of Google Search

Learn about Google’s research into end-to-end query term weighting and how this model could eventually improve search rankings.

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Posted in google Marketing Platforms PPC Search features SEO

Google CEO on SGE and Search evolution: ‘We’ll get it right’

Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.

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Posted in Google Ads Marketing PPC

Google Performance Max: Everything you need to know

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

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Posted in google Marketing PPC SEO

Google search antitrust trial ready to begin: What’s at stake

The case alleges Google used its dominant market share to illegally throttle competition in both search and search advertising.

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Posted in Marketing SEO

How publishers can regain traffic and revenue with affiliate marketing

Here’s how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.

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Posted in Marketing Meta Paid Social PPC Threads

Threads users can now search for posts

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

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