Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

10 reasons to invest in an SMX Master Class

Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Continue Reading 10 reasons to invest in an SMX Master Class
Posted in Marketing Paid Social PPC

Snap unveils enhanced campaign insights for ROAS

The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Continue Reading Snap unveils enhanced campaign insights for ROAS
Posted in google Google Ads Marketing Paid Social PPC

Google announces Misrepresentation policy update

Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Continue Reading Google announces Misrepresentation policy update
Posted in Display Facebook Instagram Marketing Meta PPC

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Continue Reading Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Posted in Marketing Paid Social PPC TikTok

TikTok Creative Assistant now available in Adobe Express

Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
Continue Reading TikTok Creative Assistant now available in Adobe Express
Posted in google Google Analytics Marketing Paid Social PPC

Google Analytics 4 adds new consent mode setting section

Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Continue Reading Google Analytics 4 adds new consent mode setting section
Posted in google Google Ads Marketing Paid Social PPC

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
Continue Reading Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

Invest in your future: Attend an SMX Master Class

Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Continue Reading Invest in your future: Attend an SMX Master Class
Posted in Marketing Paid Social PPC

Instacart ad revenue up 18% at $871 million

CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Continue Reading Instacart ad revenue up 18% at $871 million
Posted in google Google Ads Marketing Paid Social PPC

Google expands generative AI capabilities for automatically created assets

Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
Continue Reading Google expands generative AI capabilities for automatically created assets