10 reasons to invest in an SMX Master Class
Lionel Poizner February 19, 2024
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Snap unveils enhanced campaign insights for ROAS
Lionel Poizner February 16, 2024
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Google announces Misrepresentation policy update
Lionel Poizner February 16, 2024
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Lionel Poizner February 15, 2024
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
TikTok Creative Assistant now available in Adobe Express
Lionel Poizner February 15, 2024
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
Google Analytics 4 adds new consent mode setting section
Lionel Poizner February 14, 2024
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
Lionel Poizner February 14, 2024
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
Invest in your future: Attend an SMX Master Class
Lionel Poizner February 13, 2024
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Instacart ad revenue up 18% at $871 million
Lionel Poizner February 13, 2024
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Google expands generative AI capabilities for automatically created assets
Lionel Poizner February 12, 2024
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.

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