Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

10 reasons to join us at online SMX Advanced next month

Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.

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Posted in google Marketing Platforms PPC

Report: Alphabet still wants to acquire HubSpot

Alphabet Google earnings

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

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Posted in google Google Shopping Ads Marketing PPC

Google Shopping Ads get conversion annotations

Google shopping

Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings.

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Posted in Facebook Marketing Meta Platforms PPC

Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta ads

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

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Posted in Marketing SEO

Google Search results without SGE jump to 65%, up from 25%

While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.

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Posted in Marketing Platforms PPC TikTok video

TikTok highlights its value to brands and search experience

Tik logo on black background

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

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Posted in Marketing Paid Social Platforms PPC Reddit

Reddit eyes potential in search ads following Google traffic gains

Reddit logo on yellow background

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.

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Posted in Marketing SEO

Google is not about blue links, says ex-CEO Eric Schmidt

Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

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Posted in Marketing Meta Paid Social PPC

Meta launches AI-powered ad creativity tools

Facebook, Instagram, Meta

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

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Posted in Google: SEO Marketing SEO

Google begins enforcement of site reputation abuse policy with portions of sites being delisted

Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.

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