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Google CEO is ’empathetic’ to content creators Search has wiped out

Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Why advertisers can no longer trust Google

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
TikTok now testing 60-minute video uploads

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”
Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
How entity-based strategies can contribute to PPC success

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google adds “web” filter to only show text-based links in Google Search results

Google said the filter appears on the top of the results page alongside other filters.
Reddit appoints ex-Googler as first VP of Ads Product

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.
Google limits functionality of suspended ads accounts

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

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