Posted in Marketing SEO

Google CEO is ’empathetic’ to content creators Search has wiped out

Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.

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Posted in google Marketing Platforms PPC

Why advertisers can no longer trust Google

Google trust low

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

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Posted in Content Marketing PPC SEO TikTok video

TikTok now testing 60-minute video uploads

TikTok

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

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Posted in Google: SEO Marketing SEO

Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video

Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”

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Posted in Marketing Paid Social Platforms PPC Snapchat

Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

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Posted in Google Ads Marketing PPC

How entity-based strategies can contribute to PPC success

How entity-based strategies can contribute to PPC success

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

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Posted in Marketing Platforms PPC Reddit SEO

Reddit appoints ex-Googler as first VP of Ads Product

reddit new hire

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

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Posted in google Google Ads Marketing Platforms PPC

Google limits functionality of suspended ads accounts

Google Adwords suspended

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

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