Posted in Marketing PPC SEO

Analyses: Google AI Overviews showing less often, with less Reddit

Google’s AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.

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Posted in Link Building Marketing SEO Sponsored Content

How white label link building services work in 2024 by Admix Global

Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.

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Posted in Display Marketing PPC

Google’s Display & Video 360 API gets two new updates

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.

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Posted in google Google Ads Marketing PPC

Google’s $2.3 million check secures bench trial in adtech antitrust case

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

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Posted in Marketing Paid Social PPC Reddit

Reddit unveils new Conversation Ads

Reddit search

Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

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Posted in google Google Ads Marketing PPC

Google Ads phasing out card payments

Google Ads (Credit: Shutterstock)

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

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Posted in google Marketing PPC

Google streamlines product listings via website crawl

google shopping

Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.

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Posted in google Google Analytics Marketing Platforms PPC

Google Analytics fixes paid search attribution

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

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Posted in Marketing PPC video YouTube

YouTube embeds ads into videos to beat ad blockers

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

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