Posted in Marketing

The big Google zero click debate; who is right?; Friday’s daily brief

 Lionel Poizner  March 26, 2021
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Microsoft proposes method to automatically submit URLs from WordPress to search engines

 Lionel Poizner  March 25, 2021
Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google adds practice problems and math solver structured data and Search Console reports

 Lionel Poizner  March 25, 2021
Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results.

Please visit Search Engine Land for the full article.

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Posted in Expert Interviews How To LinkedIn LinkedIn Live LinkedIn Video Marketing Podcast Social Media Marketing Podcast

LinkedIn Video Strategy: Getting More Exposure on LinkedIn

 Lionel Poizner  March 25, 2021

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? In this article, you’ll learn how to build your expertise using three types of video on LinkedIn. Why Consider LinkedIn Video? When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn […]

The post LinkedIn Video Strategy: Getting More Exposure on LinkedIn appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

Google announces global launch of property promotion ads for hotels

 Lionel Poizner  March 24, 2021
Property promotion ads help hotels capture demand in users looking online for places to stay

Please visit Search Engine Land for the full article.

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Posted in How To Marketing YouTube YouTube Analytics YouTube Video

YouTube Analytics: How to Use Data to Inform Your Future Videos

 Lionel Poizner  March 24, 2021

Want more engagement, leads, and sales from your YouTube videos? Wondering how to use data to create high-performing videos? In this article, you’ll learn how to use YouTube analytics to identify successful videos you can model for similar results. Why Data Analysis Matters to YouTube Video Performance If you want to improve your YouTube channel’s […]

The post YouTube Analytics: How to Use Data to Inform Your Future Videos appeared first on Social Media Examiner | Social Media Marketing.

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Posted in Marketing

FLoC testing hits a snag in Europe; Wednesday’s daily brief

 Lionel Poizner  March 24, 2021
And, which is more difficult for brands, being authentic or conveying authenticity?

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google’s current FLoC tests aren’t GDPR compliant

 Lionel Poizner  March 23, 2021
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.

Please visit Search Engine Land for the full article.

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Posted in Marketing

4 local review trends to watch in 2021

 Lionel Poizner  March 23, 2021
It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.

Please visit Search Engine Land for the full article.

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Posted in Facebook Facebook Ads How To Marketing

Facebook Ad Testing on a Budget: A Proven Method

 Lionel Poizner  March 23, 2021

Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend? In this article, you’ll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components. To learn how to test Facebook ads on a budget, […]

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