Posted in Marketing

Google Search Console performance reports data issue may impact analytics

This issue was between February 1st through February 3rd and did not impact your rankings.

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Google tests Buying Guides in mobile search results

Buying Guides may present visibility opportunities for your content marketing campaigns.

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Are you showing Gmail ads to customers who have unsubscribed?

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.

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Enhanced conversions: Google tests global site tags with automatic collection

This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.

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How marketers can best optimize their Google Shopping ads

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

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Functions for Core Web Vitals Tactics with Cloudflare’s HTMLRewriter

The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.

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Performance Max campaigns get support in Data Studio

Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.

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Google Q4 search ad revenue: $43.3 billion

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

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How marketers can adjust to redefined keyword matching

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

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Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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