Posted in google Google Ads Marketing PPC

Google Ads API v.14 is here, with 5 big updates

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.

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Posted in LinkedIn Marketing Paid Social PPC

LinkedIn Ads rolling out generative AI, new ad formats

Here’s a preview of what LinkedIn’s AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.

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Posted in Marketing PPC TikTok video

TikTok opens its premium content feature, Series, to more creators

Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.

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Posted in Advertising Marketing Microsoft PPC

Microsoft will only show ads from verified advertisers starting Aug. 1

Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.

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Posted in Marketing Paid Social Platforms PPC Twitter

Twitter’s U.S. ad revenue drops 59%

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?

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Posted in Marketing PPC video YouTube

Netflix tops list of YouTube’s top 10 most popular video ads

The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.

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Posted in Marketing Platforms PPC

Ask Instacart brings generative AI to Instacart’s search experience

Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.

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