Posted in Bing Marketing Microsoft PPC SEO

Microsoft on the future of advertising and conversational AI

Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.

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Posted in google Google Ads Marketing Paid Social PPC

Google Marketing Live 2023: Reactions from the experts

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

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Posted in Marketing SEO

TikTok Shop tests visual search feature

Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.

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Posted in Marketing PPC TikTok

TikTok launches new AI ad script generator

TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.

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Posted in Bing google Marketing Microsoft PPC

Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.

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Posted in Marketing Platforms PPC TikTok video

TikTok targets $20 billion in ecommerce sales

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik

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