Category: TikTok
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TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.
TikTok gives users enhanced data control for Digital Markets Act compliance
The app is giving users more say over how their data, such as profile information, is shared with other platforms.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Google showing TikTok videos in featured snippets, SGE
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
TikTok reports non-skippable video ads may harm engagement
New research also found that ad duration is unlikely to impact performance, but ad placement will.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
TikTok set to trial ad-free subscription for $4.99
The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.
The post TikTok set to trial ad-free subscription for $4.99 appeared first on Search Engine Land.
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