Category: PPC

$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.

Google is testing a more noticeable ad format, using a taller gray background with labels like ‘Sponsored’ and ‘Promoted results.’

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.

Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.