Category: PPC

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.

Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.

Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.

New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.

Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines.

Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.

Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.

Google won’t deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.

What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.

Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.