Category: PPC

A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Google said its users want more frequent updates and this will result in that.

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.

Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.