Category: PPC

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.

Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor’s angry customers leading to an unexpected acquisition strategy.

Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform’s audience.

The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.