Category: PPC

Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.

Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.