Category: PPC

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.

Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor’s angry customers leading to an unexpected acquisition strategy.

Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform’s audience.

The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.