Category: PPC

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.