Category: PPC

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.

Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.

Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.

Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.

Google’s Dan Taylor ripped the story, saying ‘there are no ads in the Gemini app and there are no current plans to change that.’

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.

Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.