Category: PPC

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.

Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.