Category: PPC

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.

OpenAI’s new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.