Category: Paid Social

Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial.

The post Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip appeared first on Search Engine Land.

The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.

The post Microsoft updates email notification process for ad disapprovals appeared first on Search Engine Land.

The collaboration has been described as “the most significant ad product of the year.”

The post Meta’s new partnership with Amazon streamlines conversion process for advertisers appeared first on Search Engine Land.

The tech giant is expanding its features to help advertisers “unlock greater performance while saving time and money.”

The post Meta unveils five new lead generation ad tools for Facebook and Instagram appeared first on Search Engine Land.

The new feature could help brands boost viewer engagement and facilitate greater content discovery.

The post YouTube rolls out ‘For You’ feed to creators’ channels appeared first on Search Engine Land.

“Amazon ads take credit for sales that would’ve happened organically!”

The post Why this advertiser doesn’t trust Amazon Ads appeared first on Search Engine Land.

The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.

The post Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents appeared first on Search Engine Land.

The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.

The post Google Ads Editor version 2.5 rolls out with 16 new features appeared first on Search Engine Land.

Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment

The post Yelp’s 12% rise in ad revenue drives record-breaking profit appeared first on Search Engine Land.

The platform’s number of global monthly active users also increased more than Wall Street analysts predicted.

The post Pinterest revenue rises 11%, delivering better than expected results for advertisers appeared first on Search Engine Land.