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Google Ads API v19 just released with new features

Version 19 adds new access and controls to software developers and those who integrate with the API.

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Posted in Generative Engine Optimization (GEO) Marketing News SEO

Not appearing in Google AI Overviews significantly harms webpages: Study

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

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Posted in google Marketing News SEO

Google sued by Chegg over AI Overviews hurting traffic and revenue

Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?

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Posted in Google Ads Marketing News PPC

Google gives Responsive Search Ads more flexibility

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

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Posted in Marketing News SEO

Google AI Overviews more volatile than organic rankings: Report

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.

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Posted in Marketing News SEO

Google Ads tests ‘Advanced Plans’ feature for budget optimization

Google’s ‘Advanced Plans’ feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.

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