Category: News

A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.

LinkedIn’s Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.

Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

As queries grow longer and less keyword-driven, Google’s Search VP says AI is reshaping search intent, monetization, and content visibility.

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.