Category: News

UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.

The turn down web page says, “Jeeves’ spirit endures.”

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.

LinkedIn’s Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.

Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

As queries grow longer and less keyword-driven, Google’s Search VP says AI is reshaping search intent, monetization, and content visibility.