Category: News
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SMX Now: Find the entity gaps holding back your content strategy

See how to audit entity recognition, uncover competitor advantages, and strengthen your brand’s visibility. Join us for the next SMX Now.
Gemini 3.8 Flash rolling out in Google Search

This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Google avoids AdX breakup in ad tech antitrust case

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google’s ad exchange.
Google AdSense to change how it counts impressions: Begin-to-Render

This change is happening on February 17, 2027 and will result in a change in total impressions.
Calls and clicks keep falling as Google Maps becomes the destination

New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Google Search Console AI performance reports and Search generative AI control rolling out globally

After a few months of slowing rolling out these features, everyone should soon have access to them.
Google is dynamically expanding AI Overviews for some queries

This behavior pushes down the core search results and gives you an AI Mode type of experience within the main Google Search interface.
Greg Finn on 20 years of PPC: From exact match to AI Mode

Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Google expands Demand Gen with messaging ads, travel tools and AI video creation

Google’s Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.
Google’s August 2026 spam update hit rankings harder than normal

Google’s spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.

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