Category: News

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.

Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.