Category: News
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Google Ads support now requires account change authorization

Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
What it takes to make demand gen work for B2B and ecommerce

From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
ChatGPT ads spotted and they are quite aggressive

ChatGPT ads are spotted by U.S. users — and they’re appearing on the very first prompt, not after lengthy conversations as some predicted.
Reddit tests AI shopping carousels in search results

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.
Google Ads shows PMax placements in “Where ads showed” report

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.
Paid search click share doubles as organic clicks fall: Study

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Google launches more visible links in AI Overviews and AI Mode

These links appear as pop ups as you hover your mouse over them.
Airbnb says traffic from AI chatbots converts better than Google

Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.
Google Ads tool is automatically re-enabling paused keywords

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense
Andrea Cruz talks about turning client pressure into growth

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.

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