Category: News
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ChatGPT ads favor clarity over creativity, new data shows
ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.
Google Ads experiments now auto-apply results by default
Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.
Bing is testing a much larger sponsored product carousel in shopping results
Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.
SMX Now: Learn how brands must adapt for AI-driven search
Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.
YouTube adds AI creator matching and ad formats to its partnerships platform
AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.
Google removes Search Engine Land article after false DMCA claim
Our report on Clickout Media’s AI-driven gambling sites vanished from Google after a dubious copyright claim.
Microsoft lets merchants update store names and domains in Merchant Center
Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor’s angry customers leading to an unexpected acquisition strategy.
Google brings its Veo video generation model to Google Ads globally
Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.
YouTube test replaces video titles with AI summaries
YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.
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