Category: News

Auto Added by WPeMatico

Posted in Google Ads Marketing News PPC

Google Ads API update cracks open Performance Max by channel

Is your account ready for Google AI Max? A pre-test checklist

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Continue Reading Google Ads API update cracks open Performance Max by channel
Posted in Google Ads Marketing News PPC

How to build a modern Google Ads targeting strategy like a pro

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.

Continue Reading How to build a modern Google Ads targeting strategy like a pro
Posted in Marketing News PPC

Kirk Williams discusses why client fit is very important

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

Continue Reading Kirk Williams discusses why client fit is very important
Posted in AI SEO Marketing News SEO

How to optimize for AI search: 12 proven LLM visibility tactics

How LLMs see brands

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what’s working now.

Continue Reading How to optimize for AI search: 12 proven LLM visibility tactics
Posted in AI SEO Local Marketing News SEO

AI local visibility is up to 30x harder than ranking in Google: Report

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.

Continue Reading AI local visibility is up to 30x harder than ranking in Google: Report
Posted in Marketing Meta News PPC

Meta tests paid subscriptions

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.

Continue Reading Meta tests paid subscriptions
Posted in Bing Bing SEO Marketing Microsoft News SEO

Bing Webmaster Tools testing new AI Performance report

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Continue Reading Bing Webmaster Tools testing new AI Performance report
Posted in google Google: SEO Marketing News Search features SEO

Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google’s AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.

Continue Reading Google AI Overviews follow up questions jump you directly to AI Mode
Posted in ChatGPT Marketing News PPC

ChatGPT ads come with premium prices — and limited data

The agentic web is here: Why NLWeb makes schema your greatest SEO asset

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Continue Reading ChatGPT ads come with premium prices — and limited data