Category: News

OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what’s working now.