Category: News
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The real story behind the 53% drop in SaaS AI traffic

AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
Google pushes AI Max tool with in-app ads

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.
Bing Webmaster Tools officially adds AI Performance report

New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time.
Reddit says 80 million people now use its search weekly

Reddit is unifying search with its AI Q&A. It’s goal: to become an end-to-end discovery engine where users finish, not just start, queries.
OpenAI starts testing ChatGPT ads

OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.
Amanda Farley talks broken pixels and calm leadership

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.
Your local rankings look fine. So why are calls disappearing?

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
Google releases February 2026 Discover core update

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
Google Ads tightens access control with multi-party approval

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
Microsoft launches Publisher Content Marketplace for AI licensing

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

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