Category: News
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Google AI Overviews cut search clicks 42%: Report

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
Eight out of ten PMax advertisers are now running CTV ads

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.
Yahoo adds personalized homepage to its Scout AI search engine

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
Meta is passing Europe’s digital taxes directly to advertisers

Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
How to get media coverage: A practical guide to pitching journalists

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.
Google Ads adds AI voice-over to Performance Max video ads

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
OpenAI updates privacy policy as ads expand in ChatGPT

OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
Google’s AI Mode is citing Google more than any other site: Study

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
AI Max increases revenue 13% but drives higher CPA: Study

Independent research and an exclusive with Google’s Ads Liaison confirm AI Max’s real-world trade-offs — and the end of Dynamic Search Ads.
Google AI Mode updates recipe results to better connect people with recipe creators

These changes are based on feedback from recipe bloggers – but will it be enough?

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