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Google AI Overviews cut search clicks 42%: Report

Google traffic redistribution

Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.

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Posted in google Marketing News PPC

Eight out of ten PMax advertisers are now running CTV ads

Google TV: What you need to know CTV buying in Google Ads

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.

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Posted in Marketing News SEO

Yahoo adds personalized homepage to its Scout AI search engine

Yahoo MyScout

Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.

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Posted in Marketing Meta News PPC

Meta is passing Europe’s digital taxes directly to advertisers

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Meta will start billing advertisers directly for Europe’s digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.

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Posted in Link Building Marketing News SEO

How to get media coverage: A practical guide to pitching journalists

Media coverage relationships

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.

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Posted in Google Ads Marketing News PPC

Google Ads adds AI voice-over to Performance Max video ads

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

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Posted in ChatGPT Marketing News PPC

OpenAI updates privacy policy as ads expand in ChatGPT

How to get cited by ChatGPT: The content traits LLMs quote most

OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.

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Google’s AI Mode is citing Google more than any other site: Study

Google Search loop

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.

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Posted in google Marketing News PPC

AI Max increases revenue 13% but drives higher CPA: Study

Google Ads dashboard concept

Independent research and an exclusive with Google’s Ads Liaison confirm AI Max’s real-world trade-offs — and the end of Dynamic Search Ads.

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