Category: Marketing

Learn how a strategic approach to social media can help brands drive significant bottom-line results

Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.

The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet’s increase in overall revenue.

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.

Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.

TikTok says the law is unconstitutional and plans to challenge it in court.