Category: Marketing

Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.

Ads could come to Google’s conversational search experience – AI Mode, but some advertisers remain skeptical about performance.

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

Google’s testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.

Plus, AI Overviews are now available to more searchers, including teenagers.