Category: Marketing
Category Added in a WPeMatico Campaign
Google testing expandable product ads carousal
Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.
Google AdMob updates privacy terms as more U.S. state laws take effect
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
Google cracks down on ad policy violators with harsh new penalties
Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
5 things that led to an Google HCU recovery (and 3 that didn’t)
Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Google is making a major change to Local Service Ads
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
5 KPIs to measure paid media success and 5 to measure business success
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
TikTok unveils 5 new advertising tools
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
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