Category: Marketing
Category Added in a WPeMatico Campaign
Article complaining about being outranked on Google being outranked by Reddit
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Experience a key factor during Google algorithm updates, analysis finds
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.
Google Analytics 4 bug causes data gaps in reports
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
10 reasons to invest in an SMX Master Class
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Snap unveils enhanced campaign insights for ROAS
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
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