Category: Marketing
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How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here’s how SGE could transform PPC marketing.
Webinar: An SEO memorial service by Cynthia Ramsaran
A fond farewell to things that don’t matter anymore.
Google shows off Circle to Search and new AI-multisearch experience
Google Search keeps getting more interactive with the user experience for searching.
Webinar: AI-forward marketing in 2024 by Cynthia Ramsaran
Learn cutting-edge strategies to help you level up your marketing game this year.
Best of SearchBot: Create a social post for a vehicle recovery company
We ask Search Engine Land’s ChatBot to create a Facebook post to drive conversions for a vehicle recovery company.
Microsoft launches Copilot Pro for $20 per month per user
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.
Lawsuit: Meta placed ads next to content sexualizing minors
Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content.
Power up your marketing programs with Google Analytics 4 by Cynthia Ramsaran
Incorporate a data strategy that will give you a complete view of your customers.
TikTok reports non-skippable video ads may harm engagement
New research also found that ad duration is unlikely to impact performance, but ad placement will.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
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