Category: Marketing

Category Added in a WPeMatico Campaign

Posted in LinkedIn Marketing Microsoft Paid Social PPC X (Twitter)

LinkedIn ad prices surge as advertisers’ X boycott continues

Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
Continue Reading LinkedIn ad prices surge as advertisers’ X boycott continues
Posted in Marketing PPC

Top 10 PPC expert columns of 2023 on Search Engine Land

ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.
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Posted in Marketing SEO

Top 10 SEO expert columns of 2023 on Search Engine Land

ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.
Continue Reading Top 10 SEO expert columns of 2023 on Search Engine Land
Posted in Facebook google Instagram LinkedIn Marketing Meta Microsoft Paid Social Pinterest PPC Snapchat Threads TikTok YouTube

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
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Posted in Marketing SEO

SEO year in review 2023: The year of generative AI

It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
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Posted in Marketing SEO

7 key 2024 search trends to watch and 3 top priorities

Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024. 
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Posted in Google: SEO Marketing SEO

Google Search is investigating reports of delayed indexing issues

Google said it is “working on identifying the root cause” that is affecting a “small number of sites.”
Continue Reading Google Search is investigating reports of delayed indexing issues
Posted in Enterprise Marketing Platforms SEO

Campaign management software: Everything you need to know

Streamlining the management of campaigns saves time and increases agility, but it’s unlikely any one solution will fit all your needs.
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