Author: Lionel Poizner
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Snap revenue rises 5%, misses Wall Street expectations
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Google will face a new U.S. antitrust jury trial in September
Google denies allegations that it uses underhand tactics to secure its position as the world’s leading search engine
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Bing Deep Search is rolling out to more users
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
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