Author: Lionel Poizner
Instagram expands Creator Marketplace to help brands find creators for ads
Lionel Poizner February 22, 2024
The feature will be introduced to eight new markets in the coming weeks.
Pinterest launches cooking series with shoppable experience
Lionel Poizner February 21, 2024
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
What should Google rank in Search when all the content sucks?
Lionel Poizner February 21, 2024
It’s always easy to blame Google when your content doesn’t rank. But maybe – just maybe – the problem isn’t Google. It’s you.
Article complaining about being outranked on Google being outranked by Reddit
Lionel Poizner February 20, 2024
Google responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Experience a key factor during Google algorithm updates, analysis finds
Lionel Poizner February 20, 2024
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.
Google Analytics 4 bug causes data gaps in reports
Lionel Poizner February 19, 2024
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.
10 reasons to invest in an SMX Master Class
Lionel Poizner February 19, 2024
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Snap unveils enhanced campaign insights for ROAS
Lionel Poizner February 16, 2024
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Google announces Misrepresentation policy update
Lionel Poizner February 16, 2024
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Lionel Poizner February 15, 2024
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.

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