Author: Lionel Poizner
TikTok Creative Assistant now available in Adobe Express
Advertisers no longer need to switch between platforms to access TikTok’s AI-powered virtual assistant when working on creatives.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
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Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Google expands generative AI capabilities for automatically created assets
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Pinterest revenue rises 12% as monthly active users reach all-time high
The platform’s success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
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