Author: Lionel Poizner

Posted in Facebook Instagram Marketing Meta Paid Social PPC Threads

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Continue Reading Meta’s ad revenue jump 24% in Q4, exceeding expectations
Posted in google Marketing SEO TikTok

Google showing TikTok videos in featured snippets, SGE

TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Continue Reading Google showing TikTok videos in featured snippets, SGE
Posted in Google: SEO Marketing SEO

Google Core Web Vitals to add Interaction to Next Paint on March 12

We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Continue Reading Google Core Web Vitals to add Interaction to Next Paint on March 12
Posted in Advertising Bing Marketing Microsoft Paid Social PPC

Microsoft Search and News Advertising revenue up 8%

This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Continue Reading Microsoft Search and News Advertising revenue up 8%
Posted in google Marketing Paid Social PPC

Google search revenue rises to $48 billion, total ad revenue up 11%

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Continue Reading Google search revenue rises to $48 billion, total ad revenue up 11%
Posted in Marketing SEO SMX® - Search Marketing Expo & Conference Series

Teams that train together, win together. Send your team to SMX!

Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
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Posted in google Google Ads Marketing Paid Social PPC

Google search CPCs up 19%, pushing ad spend up 17%

As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Continue Reading Google search CPCs up 19%, pushing ad spend up 17%
Posted in google Google Ads Marketing PPC

Some advertisers are unable to access Google Ads

Google has confirmed it is investigating reports of these issues and is working on a fix.
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Posted in Bing google Marketing SEO

ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Continue Reading ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Posted in google Google Ads Marketing Paid Social PPC

Google Ads moves reports to new location in latest UI update

The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Continue Reading Google Ads moves reports to new location in latest UI update