Author: Lionel Poizner
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Lionel Poizner February 1, 2024
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Google showing TikTok videos in featured snippets, SGE
Lionel Poizner January 31, 2024
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google Core Web Vitals to add Interaction to Next Paint on March 12
Lionel Poizner January 31, 2024
We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Microsoft Search and News Advertising revenue up 8%
Lionel Poizner January 30, 2024
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google search revenue rises to $48 billion, total ad revenue up 11%
Lionel Poizner January 30, 2024
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Teams that train together, win together. Send your team to SMX!
Lionel Poizner January 29, 2024
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Google search CPCs up 19%, pushing ad spend up 17%
Lionel Poizner January 29, 2024
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Lionel Poizner January 26, 2024
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Lionel Poizner January 26, 2024
Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Google Ads moves reports to new location in latest UI update
Lionel Poizner January 25, 2024
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.

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