Author: Lionel Poizner
Google structured data carousels (beta) clarified for summary pages
Google also added the feature availability for this carousel beta.
Google CEO on the evolution of Search and SGE
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
4 YouTube Shopping updates, including Collections and Affiliate Hub
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Best of SearchBot: Create a strategy to build high-quality backlinks
We asked Search Engine Land’s SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
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