Author: Lionel Poizner

Posted in Marketing Meta PPC Threads

Meta could launch Threads ads this year

Meta Threads

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

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Posted in Marketing SEO

Brave Search unveils AI answer engine

AI lion

Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results.

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Posted in Marketing SEO

U.S. search ad revenues hit record $88.8 billion in 2023

digital advertising

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.

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Posted in Marketing PPC video YouTube

YouTube escalates war on ad blockers

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

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Posted in Marketing SEO

How to harness the power of brand mentions across the search universe

How to harness the power of brand mentions across the search universe

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

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Posted in Content google Marketing SEO

Writing people-first content: A process and template

Writing people-first content: A process and template

A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

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Posted in Marketing Paid Social PPC TikTok

TikTok testing virtual influencers for video ads

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
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Posted in Marketing PPC

Chase launches first bank-led media network

The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
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