Author: Lionel Poizner

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.

Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.

There’s a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?