Author: Lionel Poizner

Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.

Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.

Here are some key takeaways around SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan.

Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.

Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.

You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.

This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.