Author: Lionel Poizner

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds.

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Dive deep into SEO, PPC, AI, and more at the SMX Master Classes.

Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

This spam update took 7 days to fully roll out and is now complete.

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.

This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.