Author: Lionel Poizner

Posted in Marketing

Semrush acquires SEO training website Backlinko

This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.

Please visit Search Engine Land for the full article.

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Posted in Marketing

How analyzing search data can improve your decision-making

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far

Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Yoast SEO launches on Shopify

Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.

Please visit Search Engine Land for the full article.

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Danny Goodwin joins Search Engine Land

In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.

Please visit Search Engine Land for the full article.

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Google Search Console launches desktop page experience report

We now have a tool from Google to see how well our desktop URLs do with page experience.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Google Ads bug again for Gmail on desktop Safari browsers

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers.

Please visit Search Engine Land for the full article.

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Posted in Marketing

What happened when we turned off AMP

We went into this experiment knowing there was some risk, but haven’t seen anything to make us reconsider the move.

Please visit Search Engine Land for the full article.

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Posted in Marketing

Shopify chat bug leads to titles with (1) in Google’s search results

The issue is resolved but it might take time for your titles to be reprocessed.

Please visit Search Engine Land for the full article.

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Posted in Marketing

How to build a long-term, search-first marketing strategy

A transformed digital landscape means marketers must think search-first.

Please visit Search Engine Land for the full article.

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