Author: Lionel Poizner
Pinterest tests Top of Search ads to capture high-intent shoppers

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
OpenAI turns ChatGPT into a shopping tool with Instant Checkout

ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI’s first step toward agentic commerce – and it could reshape ecommerce.
Meta to launch no-ads subscriptions in the UK

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.
Google Ads will recommend you link to your Google Analytics account with one click

If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
Cloudflare offers way to block AI Overviews – will Google comply?

Cloudflare’s new Content Signals limit AI use of your content via robots.txt. However, it’s unclear whether Google or others will comply.
Google Search Live is live in U.S., with voice and camera AI mode

Google Search Live lets users talk with Search and share camera views for AI-powered answers, context, and links in real time.
Google pushes Demand Gen deeper into performance marketing

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
Your GEO content audit template

Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
Google launches seasonal bid adjustments for app campaigns

Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
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