Author: Lionel Poizner

Posted in Marketing

Google says title changes don’t impact rankings

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.

Please visit Search Engine Land for the full article.

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Four tools to check for title changes in the SERPs

These tools let you see whether Google changed your title, the date it changed and what it was changed to.

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Your AI and ML primer — and why it matters for search; Friday’s daily brief

Plus, the latest trends in local search: personalization and depth of content

Please visit Search Engine Land for the full article.

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Ask the expert: Demystifying AI and Machine Learning in search

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

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Calling all future-focused search marketers, submit a pitch for SMX Next!

If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next.

Please visit Search Engine Land for the full article.

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10 powerful reasons to enter the Search Engine Land Awards

Showcase exceptional work, dazzle clients, earn new business… get your Search Engine Land Award entry in by next Friday for your chance to win!

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Google confirms it changed how it creates titles for search result listings

Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.

Please visit Search Engine Land for the full article.

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Google link spam update done rolling out

It took an extra two weeks longer than expected to roll out.

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Messy SEO Part 1: Navigating a site consolidation migration

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. 

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Google made 4,500 changes to search in 2020

Google also updated its How Search Works website.

Please visit Search Engine Land for the full article.

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