TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
We ask Search Engine Land’s SearchBot to create a letter an SEO consultant can send to clients, offering guidance on SGE.
Google Ads gambling and games policy updated
Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.
Pinterest revenue rises 12% as monthly active users reach all-time high
The platform’s success is attributed to a record number of ad solutions, driving improved campaign performance for brands.
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Snap revenue rises 5%, misses Wall Street expectations
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Google will face a new U.S. antitrust jury trial in September
Google denies allegations that it uses underhand tactics to secure its position as the world’s leading search engine
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