Next week: Live search training you can’t afford to miss

For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Google gives Responsive Search Ads more flexibility

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
Google AI Overviews more volatile than organic rankings: Report

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.
Drive better rankings and engagement with a smarter SEO framework by Edna Chavira

With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb.
Google Ads tests ‘Advanced Plans’ feature for budget optimization

Google’s ‘Advanced Plans’ feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.
How to prevent PPC from cannibalizing your SEO efforts

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.
From search to AI agents: The future of digital experiences

AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.
Google adds member pricing beta type to Merchant listing pricing structured data

Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Think spiderwebs, not funnels for remarkable SEO results by Edna Chavira

Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
Google Ad Manager, Campaign Manager 360 hit by disruptions

Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.

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